The Shape of Emotion explores how every silhouette at Maison Murad Atelier is designed to express feeling rather than form. Each curve, fold, and line is guided by intuition and precision, translating emotion into movement and presence. Through balance, craftsmanship, and intention, couture becomes more than fashion, it becomes memory.

Two red carpet moments captured the spirit of Maison Murad this season. At the Downton Abbey: The Grand Finale premiere, Elizabeth McGovern dazzled in a bold color-block gown, while at the 2025 Emmy Awards, Severance actress Dichen Lachman glowed in golden-copper sequins. Both looks embodied the maison’s philosophy: designs that do not simply dress a moment, but define it.

On July 9th, Panamanian Fashion Day, Maison Murad Atelier celebrated the artistry and identity behind every garment. In this tribute, we reflect on the quiet power of craft, the intention behind each design, and what it means to create from Panama—for the world.

Maison Murad Atelier continues to grace some of the world’s most iconic stages—dressing First Ladies, Oscar nominees, and performers for history-making moments. This article highlights the women who chose couture with meaning, elegance, and intention.