The Shape of Emotion explores how every silhouette at Maison Murad Atelier is designed to express feeling rather than form. Each curve, fold, and line is guided by intuition and precision, translating emotion into movement and presence. Through balance, craftsmanship, and intention, couture becomes more than fashion, it becomes memory.

At Maison Murad Atelier, elegance is more than appearance, it’s essence. The Art of Presence reflects the maison’s philosophy of designing garments that go beyond beauty to reveal the spirit of the woman who wears them. Each creation balances intention, craftsmanship, and authenticity, transforming fashion into emotion and memory.

Some occasions live far beyond their date. In this piece, Maison Murad Atelier reflects on the meaning of dressing for ceremonies, galas, and historical moments. More than fashion, these garments become gestures of identity, symbols of presence, and chapters in stories that endure.

Maison Murad Atelier debuts its most extensive and high-fashion-focused collection yet at New York Fashion Week Spring/Summer 2026. Presented at the JW Marriott Essex House from September 13–15, the collection blends bold silhouettes, luminous colors, and intricate details into couture pieces that feel both expansive and deeply personal. From ethereal ball gowns to sleek columns, every design reflects the maison’s devotion to craftsmanship, precision, and the art of timeless elegance.