This September, Maison Murad Atelier returns to the global stage, unveiling its Spring/Summer 2026 collection during New York Fashion Week at the iconic JW Marriott Essex House. From September 13–15, as part of Designers at The Essex, our atelier will present not only its newest creations but also a curated selection from past collections, each piece a testament to the artistry and intention that define our work.

More than a seasonal debut, this presentation is an invitation to step into our world. Guests will discover the spirit behind each design, the dialogue between movement and light, and the precision of craftsmanship that transforms couture into living poetry.

This year’s presentation marks a milestone: Murad’s most extensive collection to date, and the one with the highest number of high-fashion pieces ever created by the maison. It is a body of work that pushes both scale and artistry forward, proving that expansion can be synonymous with refinement.

A Palette of Modern Romance

This season’s colors feel like a love letter to light itself. From soft cornflower blues and orchid rose to luminous marigold and aqua, the palette invites optimism and elegance in equal measure. Metallics—silvers that shimmer like moonlight, golds that glow like late afternoon sun—are woven throughout, giving each piece a radiant, almost celestial presence.

The tones are not chosen by chance. Each shade is meant to evoke an emotion: serenity in the pastels, confidence in the jewel tones, and a sense of dreamlike wonder in the crystal and metallic accents.

Craftsmanship at Its Most Ambitious

Within the atelier, every garment begins as an idea and transforms through countless hours of dedicated artistry. In a collection of this scale, the demands on skill and precision are greater than ever, and each piece rises to the challenge.

The Clarisa gown, in old rose and silver, comes to life through intricate hand-beading that dances with light. The Chole gown’s metallic multi embroidery is an exercise in precision, each stitch placed to tell its own part of the story.

Laser-cut organza forms sculptural layers, feathers sweep across hems with graceful movement, and paillette embroideries add a rhythm that catches the eye and never lets it go. This is couture as an intimate conversation between fabric, form, and the hand that shapes it.

Silhouettes for Every Stage

The collection flows effortlessly between grandeur and restraint. Ethereal ball gowns like Carla in marigold, adorned with delicate cock feather details, command attention while feeling impossibly light. Sleek column gowns such as Celine in silver and nude sculpt the figure with quiet confidence.

Voluminous skirts with mandala prints share space with siren gowns in champagne duchesse silk, proving that elegance can take many forms—and each one is a reflection of the woman who wears it.

Details That Tell a Story

In the world of Maison Murad, details are never mere decoration. Crystals are placed with intention, creating patterns that feel like visual music. Feathers add movement and whisper against the air, while mixed-media embroidery brings unexpected textures together in harmony.

These details do more than complete a garment—they are the moments you remember, the ones that draw you in for a closer look. They are what transform a beautiful dress into a living memory.

The Spring/Summer 2026 collection is not only a debut—it is an invitation. An invitation to experience couture at its most expansive and ambitious, while remaining deeply personal and beautifully crafted.

With timeless intention,
Maison Murad Atelier